About the Brewery

At ALE ASYLUM, we brew beers in the tradition of our friend Crusty Oldbrewer who sent us on this path: brew honest, brew like you mean it. Thus, our beer is brewed and bottled with our own hands on Madison’s North Side. ALE ASYLUM is unfiltered and all natural. We use no additives, preservatives, fruit, horse hooves, fish guts, or extracts.

Ale Asylum
2002 Pankratz St, Madison, WI 53704

www.aleasylum.com
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Request Motörhead Road Crew for your bar or store!

Motörhead Röad Crew

Road Crew is an American pale ale packed full of hoppy citrus aromas delivering a crisp, refreshing, superior taste to celebrate the spirit of the song and those who inspired it. “I just love the life I lead, another beer is what I need, another gig, my ears bleed, we are the road crew.” – Lemmy

As COVID-19 puts concerts on pause, we want to extend a helping hand to the touring and venue crews who depend on shows to make a living. Live Nation has committed $10 million to Crew Nation – contributing an initial $5 million to the fund, then matching the next $5 million given by artists, fans and employees dollar for dollar.

SALES ASSETS:
Brewery Logo | Beer Logo | Package PhotoDark Poster | Sell Sheet | Tap Handle | Social Media Content| Lemmy Content

American Pale Ale
5% ABV

Packaging:
6/4 16oz Cans
1/2 BBLs

Available States:
All 50 States

About the Band

An English rock band formed in June 1975 by bassist, singer, and songwriter Ian Fraser “Lemmy” Kilmister. The band is often considered as one of the earliest members of, the new wave of British heavy metal which re-energised heavy metal in the late 1970s and early 1980s. Although they changed their line-up many, many times — they never changed their raging sound. Motörhead has been credited with being part of various musical scenes, thrash metal or speed metal in the main, from the mid 1970s onward, when asked the question, that they play Rock n Roll. Lemmy has said that they had more of an affiliation with Punk Rockers than with the so-called Heavy Metal scene; Motörhead having evolved out of the London mid-1970s Punk era. Motörhead released 22 studio albums, 13 live recordings, 12 compilation albums, and four EPs over a


Motörhead Ace of Spades Bourbon

Motörhead Bourbon is a 90 proof, high rye bourbon produced and bottled by award winning small-batch Proof Artisan Distillers from Fargo, ND. This Motörhead approved Bourbon is aged 4 years on charred oak and would certainly make Lemmy proud. The initial release in the Motörhead signature series is limited to 1,000 numbered Sturgis Edition bottles.

Nose:    

An initial distinctive “In-Your-Face” punch of a high rye bourbon, quickly evolves to a rounded balance of sweet notes including butternut and vanilla and toasted oak. A balanced combination of spicy sweet, which is in contrast to the predictable dessert-like sweet.

Palette:  

Spice and grains takes the lead with cinnamon, rye, black pepper and a hint of mint.  The 90 proof warmth quickly eases into full bodied bourbon notes of oak, caramelized brown sugar, tobacco and cocoa.  Complex waves of spice and sweetness take alternating turns with each approach of the tasting.      

Finish:  

The waves gradually subside from full bodied bourbon to sweetness, to wax walnut, and ultimately ending in a single note: Cinnamon. A single note that lingers and resonates – like echoes from the amplifier – ACE OF SPADES.     

SALES ASSETS:
Distillery Logo | Package Photo | Poster | Sell Sheet | Social Media Content

High Rye Bourbon
90 Proof

Packaging:
750 ml bottles

Available States:
All 50 States